What is rava content module?
Your copywriter to create top-tier, on-brand content across all formats, embodying your brand voice and integrating best practices and marketing frameworks. Powered by AI, we analyze your audience and brand personality, ensuring that the content resonates deeply with your ideal customers.
How to create content?
1. From home page, click on ‘content‘ on the top menu bar.
2. Click on ‘Content‘ and then choose the type of content you want to generate
3. Say you want to make a blog post. Select ‘Blog post‘ then fill in the required details about your idea and the title. The ideas can also be auto generated based on your content pillars by selecting ‘Pick From Pillars‘. Then click on next to go to the next section.
4. Now you can add any references that you want Rava to take inspiration from in the ‘Select References‘ section. Then click on next.
5. You can select the keywords, modify configurations and change your headings (They are automatically generated by default) in the subsequent sections. After which you need to click on ‘Generate New Draft‘ to generate the content.
6. Now, with content on the page, you can leverage “Select Rava” as an add-on feature to enhance and personalize your content. Choose any section of the text to utilize features like adding Snippets, incorporating Brand Voice, improving writing quality, fixing spelling and grammar errors, adjusting tone, modifying length, simplifying language, or summarizing and explaining the content. For a deeper understanding of Snips and Brand Voice, visit the Brain Help.
5. Now that you’ve refined and reviewed your content. You can change the title if you want to by clicking at the 3 dots beside the title and selecting ‘Rename‘. There’s no need to worry about saving it, as the changes are automatically saved while you generate and edit the content.
6. Access your saved document at the Home page.
7. Excellent work on completing your document with Rava! If you’re ready to create a new document, simply click on ‘Content‘ at the top and begin creating another fantastic piece of content.
Let’s take a Usecase
1. Let’s consider a startup named “GreenEats” that specializes in providing healthy, plant-based meal delivery services. They want to build a blog content strategy to engage their audience, establish their brand as an authority in the health and wellness space, and drive traffic to their website.
2. Here, GreenEats can easily generate content by providing specific prompts and descriptions to /ask Rava. They add their unique brand voice for a personalized touch. Alternatively, they can opt for templates to gain better ideas, develop a roadmap, craft engaging storytelling with or without infographics, and more.
3. By implementing a strategic approach to blog content creation, GreenEats can effectively reach and engage their target audience, establish their brand as a thought leader in the health and wellness space, and drive growth for their business.